ASUS Tablet PC News Release

Last five years, a series of new products to promote the personal computer industry has undergone tremendous changes. The end of 2007 ASUS ASUS pioneered the world's first netbook (Netbook), which is well known Eee PC series. This had not been optimistic about the products are subjected to a number of lightweight computer users. However, the growth of small kinetic energy power in early 2010, Apple introduced a revolutionary product iPad tablet after nosedive. The first to create and enter the netbook market, ASUS has recently invested heavily Tablet PC (Tablet PC) market and achieved good results, the plant can challenge Android operating system, Tablet PC top spot? See WRC-site analysis reports.
▲ the first to create and enter the netbook market, ASUS has recently invested heavily Tablet PC market and achieve impressive results, the plant can challenge Android operating system, Tablet PC top spot?
Tablet PC and the forces of growth and decline of small electric
As the Apple iPad 2 continued to skyrocket after the advent of the industry analysts predict Apple will sell 15 million units last year, based on the Tablet PC, 2011, continue to sell 40 million units Apple iPad 2 difficulty is not high. The other hand, the global community in 2014 estimated small number of power 35 million units shipped ACER Aspire 4349Z Battery, and shipments in 2010 (3,600 million units) compared to that of "zero growth or even recession"! The continued growth of the regular notebook to 300 million units, replace the netbook market vacancies will be Tablet PC (estimated to ship about 1.7 million units). In a way, we can determine the iPad indeed eroded the netbook market.
▲ 2007 Asus ASUS pioneered the world's first netbook (Netbook), which is well known Eee PC series.
Spring plumbing crow prophet, PC computer brands in fact one knows better than the impact of tablet PCs. As early as August 2010 ASUS CEO Jerry Shen, Asustek is confirmed by exclusion due to the iPad, netbook Eee PC shipments in the third quarter is not only busy season also showing signs of deterioration, Asus had to cut shipment targets for this notebook computer sales decline because can not be attributed solely to iPad, including a number of factors including the overall economy has played an important role. But the last five years in addition to a little notebook products to enhance the processor speed and battery life, and the sharp drop in shipping prices outside of ASP, in essence, not much change, so now has notebook users is not much power of redemption (gamers excluded).
From passive resistance to the madness into which probably include Acer (Acer), ASUS (ASUS) vendors of personal computers, including Tablet PC market, the best portrayal of the attitude. Seeing Apple fame and fortune on the tablet, and other consumer electronics industry competitors will not stand still, from the beginning of the year, many companies actively launch its own tablet computer products. Grab the first fragrance by Google an exclusive license, becoming the first load the new version of Android 3.0 (Honeycomb) operating system, Tablet PC MOTO XOOM, including mobile phones of other brands such as SAMSUNG, LG, HTC, and personal computer manufacturers such as Acer, ASUS , DELL, Sony and other manufacturers are also preparing to launch Android powered Tablet PC operating system. Although difficult to compete with Apple, but another U.S. smartphone maker RIM is also on April 19 launched its Tablet PC product BlackBerry PlayBook, a moment to enter the Tablet PC market Warring States Period.
ASUS Tablet PC's meteoric rise in the
As in the "post-PC era" in the "Wintel alliance" influence has been gradually declining, for many times over the last rise in the personal computer manufacturers, the rapid switch from the old to the new ecosystem ecosystem is very difficult. Not only Acer, DELL, ASUS and Lenovo, and even AMD, Intel and other manufacturers have internal high-level of "mobile internet" trend changes have been false positives, such as Intel XScale chip unit over the phone to sell high Marvell ( also ruined the continued existence of the ARM architecture chip market posterior), AMD former CEO of the future betting small amounts of electricity, so cold-related smart phones and tablet PCs chip R & D programs. And the tide in the tablet, Android camp, because the operating system vendors have immature, and experienced a period of not less than the trial period.
▲ Although Intel's future on netbooks still have confidence in all sectors in 2014 estimated global number of ACER Aspire 4339 Battery shipped 35 million units, with shipments in 2010 (3,600 million units) compared to that of "zero growth or even recession "! (Source: ipadjailbreak.com)
Although Apple's Tablet PC in 2011 is still living in absolute war leader (market share of over 75%), but from Taiwan, ASUS has produced a report card makes eyes light up. Although the "flat-panel + keyboard" concept is still being questioned many people in the industry, can not be denied ASUS EeePad Transformer deformation plate but in the fierce battle to differentiate flat out own way: following the deformation of flat this year 4,5 Android operating system on flat sales ranks highest, the more points on the Amazon sales charts in the UK's leading flat-panel (now with the super low price 79.99 pounds of Tabtech M009S fight in), with the top five competitors (SAMSUNG GALAXY Tab, BlackBerry PlayBook with the Apple iPad 2) compared with no way inferior, so there is indeed a lot of sales also shows that consumers want to operate through the physical keyboard Tablet PC.
Although not put into advertising and marketing budget of most manufacturers, ASUS Eee Pad Transformer deformation plate is currently the most successful Honeycomb Tablet PC, in June and July shipments totaling 70 million units, if you count the Android operating system is market, a brother, so to launch the next generation of products is imperative. ASUS has the courage to try to innovate, from bamboo laptop, ASUS Eee PC, ASUS EeePad Transformer deformation plate until the recently published ASUS Eee Slate slide mobile phone, tablet and tablet combination product ASUS Padfone, the display of the brand in R & D team's efforts, pace of adjustment, and the future may reach success.
▲ Although not the largest investment in advertising and marketing budget manufacturers, ASUS Eee Pad Transformer deformation plate is currently the most successful Honeycomb Tablet PC, in June and July shipments totaling 70 million units.
With the gradual arrival of the Christmas sales season, ASUS has prepared a design more innovative Tablet PC market, called the ASUS Eee Pad Slider sliding tablet PC has been on sale in August, compared with major competitors, there is still iPad decent price competitiveness. ASUS Eee Pad Slider slider plate will be powered by Android 3.1 system and has been upgraded to new version of Android 3.2 system. Has a resolution of 1280 x 800 pixels 10.1-inch touch screen, inside the NVIDIA Tegra 2, 1GHz dual-core processor and 1GB RAM specifications to ensure that their daily life and office to meet all the needs.
On the other hand, although the first generation of ASUS Eee Pad Transformer deformation continued hot plate, and may be a few sales this year could reach millions of Android tablet computer products. But ASUS engineering team has developed a second generation ASUS Eee Pad Transformer Prime Extreme deformation plate, in addition to NVIDIA Tegra 3 quad-core processor, is also equipped with a new generation of Android 4.0 Ice Cream Sandwich operating system.
▲ With the gradual arrival of the Christmas sales season, ASUS has launched a design more innovative Tablet PC market, called the ASUS Eee Pad Slider sliding tablet PC.
Creative new concept is expected to change the market trend
In addition to the traditional definition of the Tablet PC, Asus has also been trying other innovative products, so expect to open a new pattern. One of the most impressive than in May this year at Computex Taipei Computex Taipei unveiled the concept of product ASUS Padfone. This product will phone and tablet PC the perfect combination of both, equipment and devices to achieve the seamless sharing of information, greatly expanding the Tablet PC and smart phone application areas. A new generation of Android 4.0 Ice Cream Sandwich operating system emphasizes "One OS Everywhere" features, tablet PCs and smart phones have the system differences between has disappeared, tablet PCs and smart phone operating system seamlessly integrated, but not limited screen the resolution. This means that more supported devices from smart phones, tablet PCs are applicable to large-size TV, breaking equipment specifications boundaries, in the past HTC, ASUS and other manufacturers plan to develop Android operating system, Tablet PC, its R & D team must wait for Google's Tablet PC designed system, if the future through the integration platform, the hardware specifications of the manufacturer can not limit their creativity, software and content developers who have to follow the same guidelines.
▲ After a generation iPad global hot, Apple then launched earlier this year even more enhanced hardware features second-generation iPad products.
From the "One OS Everywhere" goal, we can glimpse led by Google to promote "a machine" grand strategy of the operating system! The future of mobile handheld smart devices will become a small main module (similar to the ASUS Padfone concept of products) through connections on different base can be converted into the most appropriate user interface, no need to restart or also affect the task being processed! Users do not have to tolerate different hardware environments with a mode of operation, but in different situations using the most appropriate interface and operation. Even if the touch mode of operation is the same with the same resolution, smart phones and tablet computers are still using very different behavior, Android 4.0 Ice Cream Sandwich version of the R & D purposes is the same system architecture, the use of interface conversion to meet different application needs. With the constant breakthroughs in hardware capabilities, the next generation of smart phones and tablet PC use is likely to be a lightweight core module in a different computing environment to meet the different uses: whether in the hands of smart phones, or carry bag inside the Tablet PC adapter body, or even inside the home or office an external keyboard and external big screen, we all work through the core modules of functionality and cloud computing server to complete, rather than the number of many kinds of devices.
Although the media still can not really test the ASUS Padfone machine concept product, but we have reason to believe that its integrity has been very high. ASUS Padfone is a tablet-style mobile phones and accessories to expand the composition of hand as the core of mobile computing can be used alone, the expansion of flat parts on the back of an opening and closing of the slot, the phone can be placed to the inside, so design Consumers can also enjoy smart phones and tablet PCs the experience. Flat screen and extended ACER Aspire 4333 Battery accessories like a collection of the real core of the smart phone is the processor to memory, the core of mobile phone design also greatly reduces the consumer has the additional cost of the Tablet PC. ASUS recently general manager of personal mobile devices, said Alex Sun is still a final test, ASUS Padfone the production version may be delayed until 2012 to come out to the hardware configuration when it might be a higher level, which is messages leaving the majority of intelligent mobile phone enthusiasts wait and see.
▲ From the "One OS Everywhere" goal, we can glimpse led by Google to promote "a machine" grand strategy of the operating system! The future of mobile handheld smart devices will become a small main module (similar to the ASUS Pdafone concept product).
Amazon in the future to observe trends in the development of Tablet PC
ASUS handsets from the department last year's series of actions, we can easily find the brand development strategy has changed. End of October 2010, ASUS and Garmin proved their phone hardware co-operation between the business written in early 2011 period. As the world's leading navigation device PND manufacturers in 2009, Garmin and ASUS announced an alliance, the joint launch of Garmin-ASUS phone brand and the ability to navigate a professional brand of mobile phones as the main selling point. However, ASUS phones Garmin's sales never reached expectations, Garmin decided to decisively end mobile phone sales, Garmin-ASUS brand will cease to exist. Significantly reduced after the ASUS products, resources for investment in smart phones and published speed, and gradually shifting the focus to the product features and much closer to the tablet notebook computer products.
▲ Over the past seven years, the smart phone market has undergone tremendous changes, before relying on rapid product ASUS to design capacity the first to enter the market, but with the smart phone hardware solutions mature, ASUS's technology leadership was significantly reduced. (Source: appleinsider.com)
While there are many people (including some Asus insiders) still think that the ASUS is the mobile phone industry veterans, there are many experiences and intellectual property can be used: ASUS mobile phones produced since 2003 (yes yes more smart phones), and European market was the main selling Windows Mobile phone manufacturers. But in fact the past seven years, the smart phone market has undergone tremendous changes, before relying on rapid product ASUS to design capacity the first to enter the market, but with the smart phone hardware solutions mature, ASUS significant technology lead narrowing. Now came the tiger smartphone market (Apple and HTC to seize the high-end market) after the Wolf (ZTE ZTE and HUAWEI Huawei led to the price advantage Chinese manufacturers devoured entry-level smartphone market), Chinese manufacturers with global carriers by virtue of strong customer relations in the smart phone market to conquer new territories, personal computer makers in this market can take a slice? We can be another Taiwanese manufacturer Acer get some idea of ​​recent developments, and ASUS decisively shift the focus, now back with a look also may well be a wonderful move.
Through the efforts of the past year, Asus can be described in the Tablet PC market have had some success. But faced with a growing number of competitors, ASUS must not be taken lightly, but can not hope to last in the PC market "price war" panacea to maintaining the status quo. Face iPad fierce offensive price war actually effective? Most market participants opposed on the grounds that Apple made good by virtue of economies of scale and cost control, now including MOTO, SAMSUNG, RIM, HTC and other manufacturers do not have the strength of price competition with Apple, the only exception is the past well-known e-commerce, the introduction of Kindle Fire tablet Amazon (Amazon).
▲ Amazon has launched Kindle e-reader e-book sales success driven, May 2011 Amazon e-book sales for the first time over paper books, which means 15 years of the paper book sales are just four years, the advent of Kindle e-book beyond.
Amazon has launched Kindle e-reader e-book sales success driven, May 2011 Amazon e-book sales for the first time over paper books, which means 15 years of the paper book sales are just four years, the advent of Kindle e-book beyond , its speed even more than the company's founder Jeff Bezos is expected. In addition to book sales in addition, Amazon is the first one of the layout of cloud services, cloud computing today provides infrastructure services has occupied a pivotal position in the SME market, and even the king of mobile Web sites are Amazon customers. Launched in March this year, Amazon's cloud services for consumers: Cloud Player and offers cloud storage. On the other hand, Amazon is the world's largest online retail company, any of its e-commerce market behavior are able to focus on this core business started. As the follow-up services can bring long-term sustainable revenue, Amazon can make use of software services to obtain the profits to subsidize low profits or even losses, hardware sales in the past from the e-book reader Kindle's business model can already see that hardware sales only means expansion of e-commerce landscape is the ultimate goal.
▲ As the follow-up services can bring long-term sustainable revenue, Amazon can make use of software services to obtain the profits to subsidize low profits or even losses, hardware sales in the past from the e-book reader Kindle's business model can already be seen hardware sales only a means to expand e-commerce landscape is the ultimate goal. (Source: laptopshop.co.uk)
Amazon's own brand of tablet PCs Kindle Fire in November low of $ 199, grab the city, this product is equipped with 7-inch backlit color touch panel and with Google Android operating system, the initial market launch of Wi-Fi only version, in order to lower price, built-in storage space is only 6GB. Of the Amazon, through the high-margin services to subsidize low-cost hardware is a viable path, the tablet's main task will be to promote Internet streaming service Amazon Prime (annual fee $ 79). Amazon is currently overseas media tablet Kindle Fire are very optimistic about, ASUS also must be closely observed and assessed Amazon in the tablet market influence.